Marketing Strategy

O. Walker

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. The book s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learne