Selling Today 11e

G. Manning

Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today s business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques. In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne s expe